Overview
Working directly inside more than 2,300 schools across the country, Communities In Schools (CIS) is the nation’s largest organization dedicated to empowering at-risk students to stay in school and on a path to a brighter future.
The CIS website was unstable, experiencing outages and frequent slowdowns. At the same time, CIS staff was struggling to bring their fundraising initiatives through to the web.
Objectives
- Stabilize site
- Address any site security issues
- Enhance ability to create landing pages
The Communities in Schools homepage.
Approach
- Review website performance and security
- Upgrade application software to current standards
- Create new landing page templates supported with a customized content plug-in architecture
An example of a fundraising landing page created with the new template and plug-ins.
Results
CIS reports the website is the most stable it's ever been. Implementation of the new templates greatly increased traffic to the landing pages. Donations submitted through the landing pages exceeded expectations. Modular design of the new templates allows staff to use them creatively and develop additional content pages.
We are so pleased with Imaginary Landscape. Their ability to stabilize the website and help us focus it on achieving our business goals has made a positive impact on staff engagement and our ability to fundraise.
- Sarah Boison, Communities in Schools Principal, Digital Communications